Let’s step back before getting right into how you go about opening a Facebook web page. When an online service has been around for so many years, its popularity and significance usually tend to fade a little bit. Other, newer services manage to edge into the spotlight and command our attention, instead. We watched it happen with MySpace, didn’t we? And people no longer use Twitter in the same way that they did at the peak of its popularity. This is not the case for Facebook, however. It might not be the cultural zeitgeist that it was in the first several years of its existence, but it’s no less popular. In fact, the ways that we integrate the social media giant into our lives have only grown more numerous. Facebook’s overall ease of use has helped it to stay this relevant. After all, have you seen how easy it is to start a new page of your own, at the drop of a hat? As long as you have an active Facebook profile, you can open a new web page whenever it pleases you.
If you’re curious as to how read on! We’re going to walk you through some of the steps necessary for starting up a Facebook page that will flex and bend to whatever purpose suits you.
It’s never been more important to maintain some semblance of an online presence. We’re not just talking about your professional life, here. Having an active, engaged social life usually means being active on a few different corners of the internet. More often than not, one of those corners is largely dominated by Facebook. Who can blame us? There’s so much available through your Facebook feed, that many people don’t even need to venture off of it, any longer. You can get your “news” (debatable in its relevance, but “news” just the same), your games, social upkeep with your friends, clever and informative videos, entertainment media, and more. Essentially, if it’s available online, you can find it in some form on a Facebook feed.
This also opens up a whole world of potential. “Keeping an online presence,” doesn’t just have to mean updating your Facebook, LinkedIn, and other profiles every once in a while. It can also mean administering and managing your own little corners of the internet. Maybe your local group of friends wants a place where they can hang out, talk, keep up, and discuss relevant interests in a more controlled area than the wild, wild realm of Facebook.
A custom Facebook page can make that possible, and it’s absurdly easy to do.
If you’re new to this, don’t worry—we’re going to walk you through every step of the process. You’ll learn how to start up your new Facebook page, share it, invite more users, and open it from other devices, even when you’re not logged into Facebook. All of the necessary knowledge and skills to micromanage your corner of the largest social media platform out there.
Why Start a Facebook Page?
There are quite a few different reasons that you might want to start your own Facebook page. Personal. Professional. Business. Hobby. Politics. Causes. The list could go on and on, and the point of that is that you can use the platform for basically anything. It’s an immensely free space to create a place for discourse and collective thought and is far easier to manage than any website or blog. Additionally, it can give all of the people who follow and join your page an easy way to make themselves heard.
There’s no associated cost (unless you choose to promote your Facebook page) which also makes it one of the cheapest ways to secure some space for you and others, online. If all of that sounds right up your alley, then you’ll also enjoy how easy the overall process is.
Opening Your New Facebook Page
First things first—you’re not going to be able to create anything without a registered Facebook profile. We’ve written about Facebook several times before at Digital Recourse and have offered numerous tips and tricks that will help to manage your presence on the social media giant.
Thus, we’re going to assume that you have that crucial first step taken care of. As long as it is, go ahead and make sure you’re logged in.
- First, head to Facebook’s New Page interface. Here is where you’ll make a big first step, by deciding what overall theme best suits the purpose of your page. Choose between…
- Local Business or Place
- Company, Organization, or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Cause or Community
- The above is a fairly diverse set of themes, so pick the one that’s best for your site. Don’t worry—you can customize much further, beyond this.
- Each theme will have Subcategories for you to choose from as well, and you’ll be free to name your site after selecting an appropriate theme.
- Once you’ve done both, click Get Started.
- Note: If you want to create a page for a public figure, organization, business, or brand, you must be an official representative of that particular person or group.
Once these steps are completed, you’ll have the bare-bones infrastructure of your site in place. Next, you can proceed with fleshing out important details.
First Things First
As is the case with firing up any sort of web presence for the first time, content is king. How is anyone going to know what your new Facebook page is about, or what to expect from it, without some content informing them of just that?
It’s time to add a cover image, a description, and other relevant information that’s pertinent to your site’s purpose. If it’s for a specific group that holds regular events, you can implement a calendar and schedule module on Facebook that will constantly tell followers when the next event is going to occur. If the Facebook feed is the primary feature of your page, you can pin certain posts to the top of it, or curate your own content by regularly posting in it every day.
Essentially, the more good content that you add to your page, the better it’s going to be. You’ll be more pleased with it, it will serve its purpose better, and it will attract more people (if that’s one of your goals). You can even link an Instagram account to your page, to curate even more appealing, visual content on a regular basis.
Connect With Others
Speaking of attracting more people, most users who create their own Facebook page are doing so to create a space for themselves and others. That means you’re going to need to let people know that exists, and more importantly, invite people to join or follow it.
This is easily managed once you’ve created your page.
- Near your page’s cover photo, find the More… option. Give it a click, and then select Invite Friends.
- You’ll be able to search for friends or browse your friends in order to choose those you want to invite.
Keep in mind that you won’t be able to invite people who you aren’t connected to via Facebook’s friend feature. However, once your site gains a little more traction, others who follow it will be able to request that they be allowed to join (as long as you permit it, as the page moderator).
Under most circumstances, Facebook pages are free to create and free to maintain. However, if your page is intended to work for a specific cause or business, you might want to promote its content online. This can be done right through Facebook’s paid promotion feature.
It allows you to create ads specific for this purpose, and pay for “boosts” to increase specific posts’ visibility. If getting your page out there, in front of more people, is one of your goals, this is a proven way to successfully do just that.
Opening Your Facebook Page Elsewhere
Of course, one of the best parts of having your own Facebook page is being able to open, view, and interact with it using a custom URL. When you give your site a name, you also get a chance to give it a designated URL on the Facebook platform.
To open your Facebook page from any web browser, simply use the URL associated with your custom site. Usually, it’s something along the lines of http://www.facebook.com/YourCustomPage, with the actual name of your page replacing our obvious fill-in. This is part of the Facebook page creation process that has evolved over the years, and allowing each page to have a custom URL that matches with the page name allows your creation to have a bit more credibility.
This URL can be used anywhere; any browser, on any device, at any time, to call up your Facebook page. The management tools for your page will require you to be signed into Facebook, but that won’t stop you from opening the site wherever you’d like.
Have any remaining questions on the topic of Facebook pages? The above instructions are meant to help you get started in opening up your very own Facebook web page, for any purpose that you have in mind. Chime in with your thoughts and comments below!